A brand your customers remember and trust
Logo design, visual identity, brand manual and rebranding for Swiss businesses. We build a coherent visual system with editable files and full rights — your first serious investment in your brand.
Your logo is the first filter customers use to decide whether to trust you
If it looks generic, it comes across as careless. If it looks considered, it conveys stability, professionalism and quality. Visual identity is not an expense — it is the foundation on which you build everything else.
Recognition
A consistent logo across every channel (website, social media, print, email) builds trust within 3–6 months.
Differentiation
In a market where most businesses have generic or Canva-made logos, a professional brand sets you apart instantly.
Perceived value
Same service, two companies — one with branding, one without. The one with branding charges more and gets more.
Longevity
A good logo lasts 10–20 years. An investment of CHF 1’390–2’990 spread over 120–240 months works out at CHF 6–25/month.
Logo, visual identity or brand manual?
Three different levels. Let’s clarify them before you decide.
Logo
The single graphic symbol — the mark, the typography, the main colour. It is the starting point, not the destination.
Visual identity
The complete system: logo + colour palette + typefaces + graphic patterns + applications (business cards, letterhead, social media, email). Your brand looks the same everywhere.
Brand manual
The official document with the rules of use: sizes, spacing, permitted/forbidden combinations and tone of voice. Essential when you work with several suppliers.
💡 eSys recommendation: Don’t buy just a logo. Go for at least the Basic Identity — otherwise everyone who works with your brand will interpret it differently.
Branding & identity packages
Real market prices. Individual quote after the briefing. Prices excl. 8.1% VAT.
SIMPLE LOGO
Professional logo, without a full identity
For: Start-ups, sole traders, freelancers
5–8 days · 2 revision rounds
- 2 distinct concept proposals
- 2 logo variants (horizontal + compact)
- Colour variants + black & white + negative
- AI + EPS + SVG + PNG + PDF files
- Favicon 16×16 / 32×32
- Mini usage guide (1–2 pp.)
- Full commercial rights
BASIC IDENTITY
Logo + mini CI: colours, typefaces, stationery
For: Small businesses, practices, restaurants, salons
7–12 days · 2 revision rounds
- Everything in SIMPLE LOGO, plus:
- 3 logo variants
- Complete palette (HEX, RGB, CMYK, Pantone)
- Brand typography (2 typefaces)
- Business card + letterhead (design)
- Brand board + 3 mock-ups
- Mini brand guide (2–4 pp.)
COMPLETE IDENTITY
Full CI: online + offline + social media
For: SMEs, clinics, agencies, strong brands
14–21 days · 3 revision rounds
- Everything in BASIC IDENTITY, plus:
- 3–4 concepts + 4+ logo variants
- Additional graphic elements (patterns)
- Social media templates (3 formats)
- Responsive HTML email signature
- Complete brand manual (10–15 pp.)
- Live presentation of the manual (45 min.)
* Prices are excl. 8.1% VAT and do not include printing — this is done separately by the print shop. ** Trademark registration with the IPI is recommended once the logo is finalised; the official fee varies with the number of classes and is paid separately.
One-off jobs without a contract: CHF 150/hr — for contract clients CHF 99/hr (weekends +50%).
Compare the packages in detail
Everything included in each package, at a glance.
| Feature | SIMPLE LOGO | BASIC IDENTITY | COMPLETE IDENTITY |
|---|---|---|---|
| Concepts proposed | 2 | 2 | 3 |
| Final logo variants | 2 | 3 | 4+ |
| Colour palette | basic | extended | |
| Typography (brand typefaces) | |||
| Business cards (design) | |||
| Letterheads (design) | |||
| Social media templates | 3 formats | ||
| HTML email signature | |||
| Favicon + app icon | |||
| Brand manual | Mini guide | 10–15 pp. | |
| Presentation mock-ups | 3 | 6 | |
| Files delivered | AI+SVG+PNG+PDF | all | all |
| Usage rights | commercial | commercial | full |
| Revision rounds | 2 | 2 | 3 |
| Turnaround | 5–8 days | 7–12 days | 14–21 days |
| Price | CHF 690 | CHF 1’390 | CHF 2’990 |
← Scroll the table sideways to see all packages →
How we work — step by step
A transparent process with revision rounds included and a clear handover.
Brief & research
You fill in a brand briefing (company, values, target audience, competitors, style). We analyse your industry and the competition.
Creative concepts
You receive 2–4 distinct directions, each presented with the reasoning behind it. You choose your preferred direction.
Refinement & revisions
We adjust colours, proportions and typography based on your feedback, within the included rounds, until we reach the final form.
Delivery & handover
You receive all files neatly organised in Drive, plus the brand guide/manual and a handover session.
Individual services & add-ons
Only need a single element? You can order it separately or as an add-on to any package. 15% discount on 3+ individual services.
Rebranding — when, and what it costs
Rebranding doesn’t mean your logo is unattractive. It means your current brand no longer reflects who you are, where you are heading or who you are talking to.
- Partial rebranding (new logo + colours + typefaces) — from CHF 1’390
- Complete rebranding (new logo + identity + all materials) — from CHF 2’990
- Also includes the plan for communicating the change to your customers
Put together your website or online shop and calculate the price live — fixed price from CHF 1’990, or in up to 24 monthly instalments if you wish.
Loading reviews...
We work across the whole of Switzerland
Click on your canton for regional information and a tailored offer.
Frequently asked questions
Three packages: CHF 690 (SIMPLE LOGO), CHF 1’390 (BASIC IDENTITY, logo + mini CI — our most popular) and CHF 2’990 (COMPLETE IDENTITY, full CI), excl. 8.1% VAT. Printing is not included and is paid separately to the print shop. You receive a fixed quote in CHF after the briefing.
You can, but for a serious business it is not advisable: (1) a Canva logo is not vector-based and pixelates at large sizes (signage, roll-ups); (2) AI logos are generic and hard to protect as a trademark; (3) Canva does not provide AI/EPS files for a print shop or agency; (4) anyone can create an identical logo. An amateur logo signals “just getting started”, even if you have been in business for 10 years.
5–8 working days for SIMPLE LOGO, 7–12 days for BASIC IDENTITY and 14–21 days for COMPLETE IDENTITY. The timeframe covers the concept presentation, feedback and final delivery. Express delivery is available for a surcharge (logo delivered in 3–4 days).
You fill in a brand briefing: a description of your company, target audience, values, desired style (minimalist, classic, modern or playful), preferred colours or colours to avoid, examples of logos you like and dislike, competitors and where the logo will be used. The more context, the fewer revision rounds.
Within the included rounds (2–3, depending on the package), we adjust the direction based on your feedback. If, after all included rounds, the result does not match the originally approved briefing, we keep working free of charge until you are satisfied. If you fundamentally change direction from the briefing, additional rounds are charged separately (from CHF 50/round).
Yes, and we recommend it. A trademark registered with the IPI (Swiss Federal Institute of Intellectual Property) gives you the exclusive right of use in Switzerland for the specified class of goods/services. We offer advice on the application as an add-on to any package. The process takes a few months, and the official fee depends on the number of classes and is paid separately.
Yes. We always deliver AI (Adobe Illustrator), SVG (editable in the browser/Figma), PNG (editable in Canva/Photoshop) as well as Word files for stationery. We never deliver locked or password-protected files. Your brand belongs 100% to you, after approval and final payment.
No. The design (the template) is included and handed over print-ready. Physical printing (business cards, letterheads) is done by the print shop of your choice and paid separately. We can recommend print shops that work well with our files.
Request a free analysis of your brand
Send us your current logo and within 24 hours we will tell you what works, what doesn’t and which package suits you. Just starting out, with no logo yet? Let’s talk directly.
Complementary services
A brand comes to life when it is applied consistently across your website, social media and content.
Build a brand that stands out
From the logo to the complete identity system — we deliver a professional brand with editable files and full rights.