Google Ads advertising: customers from day one
Google Ads campaigns for Swiss businesses — Search, Shopping and remarketing, with conversion tracking and ongoing optimisation. You pay for results, not for wasted clicks.
When Google Ads pays off
Unlike SEO, which takes time, Google Ads puts you straight in front of people who are searching for your service right now. You only pay when someone clicks; the cost per click varies considerably depending on the sector and the competition in the Swiss market.
For local services, a budget from CHF 1’000/month usually delivers visible results. We target your region precisely, track conversions and optimise the campaign every week, so that every franc spent brings real enquiries, not just impressions.
Poorly managed Google Ads means wasted money
The most common mistakes that eat up your budget without bringing in customers.
Budget burned, no customers
Campaigns set up quickly “at the push of a button” often miss the audience that actually matters.
Clicks without purchase intent
You pay for searches that never turn into an enquiry — lots of traffic, zero sales.
No tracking, no figures
Without conversion tracking, every campaign decision is guesswork.
High click costs, weak position
A low Quality Score drives up your cost per click, often without anyone noticing.
The campaign runs on autopilot
Set up once and never looked at again — that is how budget evaporates week after week.
Good click, weak landing page
Even the most expensive click is useless if the landing page fails to convince the visitor.
Campaigns that bring customers, not just clicks
We build and optimise campaigns around genuine purchase intent, with full tracking, so that every franc you invest is measurable and works for your sales.
- Keyword research focused on real purchase intent
- Search, Shopping, Display and remarketing campaigns tailored to your business
- Complete conversion tracking (forms, phone calls, orders)
- Negative keywords, so you don’t pay for irrelevant clicks
- Ongoing optimisation: bids, ads, Quality Score
- Clear monthly reporting: cost per lead, conversions and real ROI
Google Ads management packages
Monthly management fee. Account setup with conversion tracking as a one-off from CHF 990. The ad budget is paid separately, directly to Google.
STARTER
excl. 8.1% VAT · management only · one-off account setup from CHF 990
Recommended budget: up to CHF 1’000/month (paid separately, directly to Google)
For: Small businesses, first campaign
- Approx. 3 hrs of support / month
- 1–2 Google Ads campaigns
- Keyword research + ongoing campaign management
- Ad copy + extensions
- Account setup + conversion tracking: one-off CHF 990
- Weekly optimisation
- Monthly performance report
- Email support in German
BUSINESS
excl. 8.1% VAT · management only · most popular
Recommended budget: CHF 1’000–5’000/month (paid separately, directly to Google)
For: SMEs that want to grow continuously
- Approx. 6 hrs of support / month
- 3–5 Google Ads campaigns
- Performance Max
- Remarketing & retargeting
- Ongoing A/B testing
- Landing page optimisation
- Live dashboard + detailed reports
- Priority support
ENTERPRISE
excl. 8.1% VAT · min. CHF 1’490/month
Budget from CHF 5’000/month (paid separately, directly to Google)
For: High-volume shops & companies
- From 10 hrs of support / month
- Unlimited campaigns
- Optimised Google Shopping
- Dedicated PPC strategist
- CRM & analytics integration
- Call tracking
- Daily optimisation
- 24/7 support
💡 Full transparency: The eSys management fee is separate from the ad budget. You pay the ad budget directly to Google, through your own account — so you stay in control.
How we work — step by step
A transparent process with clear goals and easy-to-understand reporting.
Goals & research
Goals, competition and search volume determine the budget and the right campaign type — before a single ad goes live.
Campaign build
Ads, keywords and complete conversion tracking are in place before the first franc is spent.
Live optimisation
Bids, ad copy and negative keyword lists are continuously refined during the first few weeks.
Scale what works
A monthly report on cost per lead and ROI — the budget moves to where it pays off.
You know exactly what every franc delivers
We don’t ask you to take it on trust. We set up conversion tracking and report monthly on cost per lead, sales and ROI. You see in black and white which campaign is profitable and where we scale up.
Check your website for freePut together your website or online shop and calculate the price live — fixed price from CHF 1’990, or in up to 24 monthly instalments if you wish.
Loading reviews...
We work throughout Switzerland
Click on your canton for regional information and a tailored offer.
Frequently asked questions
Yes. You control the budget and can pause the campaign at any time — with no contractual penalties from our side.
Yes, we write and test the ads (A/B testing) and recommend improvements for the landing page.
Monthly management starts from CHF 490/month (Starter, approx. 3 hrs), CHF 890/month (Business, approx. 6 hrs) and 12% of the ad budget (min. CHF 1’490/month) for Enterprise (excl. 8.1% VAT). On top of that comes the ad budget, which is paid separately, directly to Google. You receive a fixed quote in CHF after a free consultation.
No. The management fee (what you pay us) is separate from the ad budget, which you pay DIRECTLY to Google through your own account. This gives you full control and transparency over the money spent on advertising.
That depends on your sector and the competition. For local businesses we recommend a starting budget of up to CHF 1’000/month; for online shops CHF 1’000–5’000/month. We agree a realistic budget together and increase it as soon as the campaigns become profitable.
Unlike SEO, Google Ads brings traffic and clicks as early as 24–48 hours after launch. The first 2–4 weeks are used for optimisation and learning; after that, the campaigns become increasingly efficient.
Google Search, Google Shopping (products), Display (banners) and YouTube, plus remarketing. We choose the right mix for your goals. For Facebook/Instagram/TikTok we offer our Social Media Ads service.
We set up complete tracking: submitted forms, phone calls, orders and their value. We report monthly on cost per lead, conversions and ROI, so you know exactly what every franc invested delivers.
One-off services
Fixed prices, no subscription — ideal for a focused start.
Google Ads: account setup + conversion tracking
Shopping / Performance Max: CHF 1’490
CHF 990
Google Business Profile
Creation + optimisation · optimising an existing profile: CHF 390
CHF 490
Google Tag Manager setup
CHF 390
Google Analytics 4 (events + conversions)
CHF 490
Google Search Console + sitemap
Included in every SEO package and with new websites
CHF 190
Complete tracking package (GA4 + GTM + Search Console + conversions)
CHF 990
Individual jobs billed by time
CHF 150/hr without a contract · CHF 99/hr for clients with at least one signed contract. Weekend work +50%. A separate contract is signed for each service chosen.
All prices in CHF, excl. 8.1% VAT.
Request your Google Ads quote
Configure your campaign — the price updates instantly. We’ll get back to you within 24h with an individual quote.
- 1Package
- 2Campaign
- 3Setup
- 4Duration
- 5Summary
- 6Contact
Step 1 of 6: Package
Choose a Google Ads package
The package is our monthly management fee. You pay the ad budget directly to Google.
Complementary services
Google Ads delivers fast results. Combine it with SEO and content for sustainable growth.
Launch the campaign that brings in customers
Fast setup, ongoing optimisation and clear reporting. You pay for results, not for promises.