eSys Agency
New project Nutrition platform Switzerland

HealthyAndTasty.chHealthy recipes that do the maths

HealthyAndTasty.ch brings together more than 300 healthy recipes with calories and macronutrients per serving, personal meal plans and a 21-day challenge. We built the platform as a fast, multilingual web app with a members' area, paid subscription and an integrated Herbalife shop.

Client

HealthyAndTasty.ch, recipe and nutrition platform, Switzerland

Industry

Nutrition & health

Services

Concept, web development, members' area, subscription payments, meal planner, shop integration, multilingual setup, PWA, SEO structure

Market

Switzerland – German, French, Italian, English, Romanian

TechnologyNext.jsCloudflarePayrexxPWA
healthyandtasty.ch
HealthyAndTasty.ch – Homepage
01 · Homepage

Homepage

The homepage leads straight to healthy recipes with nutrition values and to the membership. Visitors see categories with recipe counts, current free recipes, the app features and posts from the blog.

  • Hero with two clear calls to action
  • Categories with number of recipes
  • Recipe cards with time and kcal
Open page
healthyandtasty.ch/recipe/gyros-mit-haehnchen-und-tzatziki-sauce
HealthyAndTasty.ch – Recipe page with nutrition
02 · /recipe/gyros-mit-haehnchen-und-tzatziki-sauce/

Recipe page with nutrition

Each recipe shows times, servings and energy at a glance. Visitors adjust the number of servings, see the ingredient quantities and follow the preparation step by step.

  • Serving calculator with plus and minus
  • Prep, cooking and total time
  • Cooking mode for preparation
Open page
healthyandtasty.ch/21-tage-challenge
HealthyAndTasty.ch – 21-day challenge
03 · /21-tage-challenge/

21-day challenge

This page presents the 21-day weight-loss programme with Herbalife bundles. Visitors learn what is included, how the challenge works and how to get a personal recommendation.

  • Personalised nutrition plan included
  • Workouts for two levels
  • Process in three steps
Open page
healthyandtasty.ch/mitgliedschaft
HealthyAndTasty.ch – Membership
04 · /mitgliedschaft/

Membership

Here visitors choose their plan for all premium content. Yearly and monthly plans and the Herbalife programme bundles are shown clearly side by side.

  • Yearly plan with savings badge
  • Monthly plan, cancellable monthly
  • Secure payment via Payrexx
Open page
Case study

About the project

HealthyAndTasty.ch is a Swiss platform for healthy eating. It offers recipes for breakfast, lunch, dinner, snacks and drinks – each with calories, protein, carbohydrates and fat per serving – along with a calorie calculator, guide articles and a 21-day weight-loss challenge. It is aimed at people who want to lose weight, maintain their weight or simply eat more consciously without giving up on taste.

We developed HealthyAndTasty.ch as a custom Next.js application that feels like an app and can also be installed as a PWA. Recipes can be filtered by category, diet, calories and preparation time, or found by up to three ingredients; servings and nutrition values are recalculated live. A subscription paid via Payrexx unlocks all premium recipes, the plan generator, meal plans and the shopping list, while an integrated shop displays Herbalife products from Swiss partner shops.

The starting point

Hundreds of recipes with exact nutrition values had to be more than readable – they had to be usable in everyday life: search, filter, add to a plan and shop from it. At the same time, the platform had to combine free content with a paid premium area, sell Herbalife programmes and serve several languages.

  • Structure hundreds of recipes with per-serving nutrition
  • Separate free and premium content cleanly
  • Handle monthly and yearly subscription payments
  • Provide meal plans and a shopping list for members
  • Deliver five languages with a clean SEO structure
Our solution

Shop features at a glance

Nutrition per serving

Every recipe shows calories, protein, carbohydrates, fat, sugar and fibre, recalculated for the chosen number of servings.

Filters & ingredient search

Recipes can be filtered by preference, calories, preparation time and diet, or found by up to three ingredients.

Meal plans & shopping list

Members build weekly plans from their favourite recipes and automatically get a shopping list from them.

Subscription via Payrexx

Membership is paid securely via Payrexx, monthly or yearly, and unlocks all premium content.

Integrated Herbalife shop

Herbalife products and programme bundles are shown directly on the platform, while the chosen Swiss partner shop handles sale and delivery.

Five languages & PWA

The platform is available in German, English, French, Italian and Romanian and can be installed like an app.

Google PageSpeed Insights

Measured quality

Lighthouse measurement via the PageSpeed Insights API on 12 October 2026 – homepage, mobile and desktop.

MobilePageSpeed Insights · Lighthouse
PageSpeed Mobile: Performance 85, Accessibility 100, Best Practices 100, SEO 100
Performance
85
Accessibility
100
Best Practices
100
SEO
100
DesktopPageSpeed Insights · Lighthouse
PageSpeed Desktop: Performance 99, Accessibility 100, Best Practices 100, SEO 100
Performance
99
Accessibility
100
Best Practices
100
SEO
100

Test it yourself

HealthyAndTasty.ch

What the website contains

  1. 01

    Recipes

    All recipes with filters, categories and diets.

  2. 02

    Search by ingredients

    Find recipes containing up to three chosen ingredients.

  3. 03

    Calorie calculator

    Calculate daily calorie needs by age, height, weight and activity.

  4. 04

    21-day challenge

    Weight-loss programme with bundles, meal plan and workouts.

  5. 05

    Membership

    Monthly and yearly plans with all premium content.

  6. 06

    Herbalife shop

    Products and programme bundles from Swiss partner shops.

  7. 07

    Blog

    Guides on macronutrients, vitamins, minerals and foods.

The result

App feel in the browser

Mobile navigation and PWA keep recipes and plans at hand in daily life.

Clear recipe structure

Categories, filters and ingredient search lead quickly to the right dish.

Clear membership model

Free recipes spark interest, the subscription unlocks the full scope.

Multilingual reach

Five languages address a broad audience in Switzerland and beyond.

HealthyAndTasty.ch
FAQ
eSys Agency

Frequently asked questions about the project

Your question isn’t listed? Write to us — we reply personally, usually on the same working day.

Ask a question
HealthyAndTasty.ch is a Swiss platform with more than 300 healthy recipes, each listing calories and macronutrients per serving. It also includes a calorie calculator, guide articles, a 21-day weight-loss challenge, a Herbalife shop and a membership with meal plans and a shopping list.
Members get access to all premium recipes, their own meal plans with a plan generator, a shopping list and daily targets. Membership costs CHF 14.90 per month or CHF 99.90 per year and is paid securely via Payrexx; buying a Herbalife programme bundle includes one month of premium for free.
Participants choose one of three Herbalife bundles and receive a personalised nutrition plan plus access to the whole platform with recipes, workouts and meal plans. Anyone unsure can request a free personal recommendation via the contact page.
HealthyAndTasty.ch is a custom Next.js application behind Cloudflare, using Payrexx for subscription payments and Cloudflare Turnstile for spam protection. The site can be installed as a Progressive Web App and is available in five languages with an hreflang structure.
Yes. We develop content and membership platforms for nutrition, fitness and health – with a recipe or knowledge database, filters, subscription payments via Swiss providers, a members' area and multiple languages. We are happy to discuss your project in a no-obligation meeting.

Want to combine content, membership and a shop on one platform?

We develop your multilingual web app with subscription payments and a members' area – let's talk.