Meta & TikTok Ads: customers from Facebook, Instagram and TikTok
Professionally managed paid campaigns — correct setup, high-converting creatives, daily optimisation and clear reporting. Meta covers the 25–55 age group, TikTok the 16–35 age group. Together, you reach 95% of the social media audience.
Two separate costs — no surprises
Just like Google Ads, social media advertising consists of two separate cost components:
The money paid directly to Meta or TikTok for running your ads. It does not go through eSys — you pay it with the card linked to your ad account. You keep full control.
The monthly fee for strategy, creative production, optimisation and reporting (campaign setup is charged once at CHF 690). This is the amount shown in the packages below.
💡 Example: total budget CHF 890/month → CHF 500 directly to Meta + CHF 390 eSys management fee (START). Two separate invoices, full overview.
Tip: with less than CHF 300/month in ad spend, ongoing Meta Ads management rarely pays off — a one-off campaign setup (CHF 690) makes more sense.
Meta vs. TikTok vs. Google Ads
In a nutshell: which platform suits you.
| Meta (FB+IG) | TikTok | Google Ads | |
|---|---|---|---|
| Targeting | Behaviour + interests | Interests + AI algorithm | Active search intent |
| Users | 15+ million | 8+ million | 90%+ of searches |
| Main age group | 25–55 years | 16–35 years | All age groups |
| Avg. CPM | CHF 3–8 | CHF 1–3 (50–70% cheaper) | N/A (CPC) |
| Avg. CPC | CHF 0.15–1.50 | CHF 0.10–0.80 | CHF 0.30–4.50 |
| Best for | Lead generation, awareness, e-commerce | E-commerce, young audiences, visual products | Direct conversion |
| Main format | Image + video + carousel | Vertical video 9:16 | Text + Shopping |
| Content required | Existing images/videos | Native UGC video required | Text only |
Bottom line: Meta = the most balanced starting point (broad audience, varied formats). TikTok = lower costs, but native video is essential. Google = captures existing demand rather than creating it.
Budget guide: how much ad spend + which fee
Guideline figures by type of business.
| Ad spend / month | Type of business | eSys fee | Notes |
|---|---|---|---|
| CHF 300–500 | Local business, salon, sole trader | CHF 390 (START) | Getting started. Testing audiences and creatives. |
| CHF 500–1’000 | SME, practice, services | CHF 690 (STANDARD) | The ideal range for lead generation. |
| CHF 1’000–1’500 | Small to mid-sized e-commerce, scaling | CHF 690–1’190 | Advantage+ becomes efficient. |
| CHF 1’500–3’000 | Mid-sized e-commerce, active B2B | CHF 1’190 (PRO) | Aggressive scaling, stable ROAS. |
| CHF 3’000+ | Large e-commerce, national brand | Individual quote | Full funnel, dedicated team. |
Social media ads management packages
Monthly management fee with clearly stated hours, excl. 8.1% VAT. One-off campaign setup CHF 690. Ad spend is paid separately, directly to Meta/TikTok.
Individual jobs without a contract: CHF 150/hr — for contract clients CHF 99/hr (weekends +50%).
START
Management / month · approx. 3 hrs of work
Ad budget: CHF 300–600/month
For: Sole traders, salons, practices, local services
- Approx. 3 hrs of work / month included
- 1–2 active campaigns (Facebook, Instagram or TikTok)
- Daily monitoring + audience optimisation
- 2–3 new creatives per month (graphics)
- Basic remarketing (website visitors)
- Monthly report + WhatsApp communication 24h
STANDARD
Management / month · approx. 5 hrs of work
Ad budget: CHF 500–1’500/month
For: SMEs, small to mid-sized e-commerce, serious lead generation
- Approx. 5 hrs of work / month included
- 2–4 full-funnel campaigns (awareness + conversions + remarketing)
- Advantage+ Shopping for e-commerce
- Systematic A/B testing of creatives
- 4–6 new creatives per month
- Lookalike + dynamic remarketing
- Detailed PDF report + monthly 30-min call
PRO · META + TikTok
Management / month · approx. 8 hrs of work
Ad budget: CHF 1’000–3’000+/month (Meta + TikTok)
For: E-commerce businesses and brands that want to scale and be everywhere
- Approx. 8 hrs of work / month included
- Everything in STANDARD + full TikTok management
- 4–8 campaigns across the entire funnel
- Cross-platform strategy & audiences (Meta ↔ TikTok)
- 6–10 platform-specific creatives per month
- ROAS analysis per campaign and per product
- Looker Studio dashboard (Meta + TikTok + GA4)
- Monthly 45-min call + dedicated account manager
Detailed package comparison
What is included in each management package.
| START | STANDARD | PRO (META + TT) | |
|---|---|---|---|
| Working hours / month | approx. 3 hrs | approx. 5 hrs | approx. 8 hrs |
| Platforms | FB, IG or TikTok | FB + IG | FB+IG+TikTok |
| Active campaigns | 1–2 | 2–4 | 4–8 |
| Pixel + CAPI | ✓ + TT Pixel | ||
| Creatives/month | 2–3 | 4–6 | 6–10 |
| A/B testing | — | ✓ systematic | ✓ per platform |
| Lookalike + remarketing | Basic | ✓ cross-platform | |
| Advantage+ / Smart+ | — | ||
| Looker Studio | — | — | |
| Recommended ad spend | CHF 300–600 | CHF 500–1’500 | CHF 1’000–3’000+ |
| Fee / month | CHF 390 | CHF 690 | CHF 1’190 |
* Prices are the eSys FEE. Ad spend is separate and paid by the client directly to Meta/TikTok.
The most affordable ad platform in 2025–2026
CPM 50–70% lower than on Meta. Requires native vertical video (9:16) — without filmed video, campaigns perform poorly. We can produce videos or coordinate UGC creators.
- TikTok Pixel + Events API setup (server-side)
- Spark Ads — we boost successful organic posts
- Smart+ AI campaigns for accounts with data
- Continuous video rotation (clips lose impact after 3–7 days)
- A/B testing of hooks (first 3 seconds)
TikTok management: from CHF 390/month · Meta + TikTok in the PRO package CHF 1’190/month · ad spend separate
Creative video modules (optional)
Video ads perform 2–5x better than static images on Meta and are essential on TikTok. Can be added to any management package.
UGC graphics
4 animated videos/month
Animated text, product images, trending music, a hook in the first 3 seconds. No filming required. 9:16 format.
+CHF 100/month
UGC filmed
4 filmed clips/month
Filming at your premises (2–3 hrs/month), native TikTok/Reels editing, authentic UGC style, subtitles, trending music.
+CHF 200/month
UGC creator network
4 clips from creators/month
2–3 micro-creators from your TikTok niche produce authentic content that doesn’t look like advertising in the feed.
+CHF 300–500/month
How it works — step by step
A transparent process with clear goals and regular reporting.
Strategy & setup
Business Manager, Pixel + Conversions API, audiences, product catalogue and campaign structure.
Creatives & launch
We create the ads (image/video), launch the campaigns and enter the algorithm’s learning phase.
Daily optimisation
We monitor spend, rotate creatives and adjust audiences and bids for a steadily falling CPA.
Reporting & scaling
Monthly report with ROAS, CPL and recommendations. We scale what works and stop what wastes budget.
Put together your website or online shop and calculate the price live — fixed price from CHF 1’990, or in up to 24 monthly instalments if you wish.
Loading reviews...
We work throughout Switzerland
Click on your canton for regional information and a tailored offer.
Frequently asked questions
If your audience is 25+: start with Meta (Facebook + Instagram). If you target 16–35-year-olds or have visual products: start with TikTok. From an ad spend of CHF 600+/month, it pays to use both at the same time (PRO package Meta + TikTok) — TikTok brings in cheaper new traffic, and Meta converts it more efficiently through remarketing.
First week: ads live, first clicks and conversions. First 2 weeks: learning phase (higher costs, data collection). Month 2: real optimisations, CPA starts to fall. Month 3+: stable ROAS, scaling possible.
Ad spend goes DIRECTLY to Meta/TikTok so that your ads are shown (you pay it through your own account). The eSys fee pays for the work on strategy, creatives, A/B testing, daily optimisation and reporting. Without active optimisation, the algorithm alone decides how the budget is distributed — often to the wrong audience or spread too widely, instead of targeting what actually converts.
Technically yes, in practice no. TikTok Ads without native vertical video perform extremely poorly. You need at least 3–4 new videos per month. The solution: either you send us clips filmed on your smartphone (authenticity works very well on TikTok), or you add a UGC module.
No. No reputable agency guarantees a specific ROAS — it depends on the product, price, season, website quality and competition. What we do guarantee is active daily management, full transparency (you have access to Ads Manager at all times), systematically tested creatives and continuous optimisation.
Meta frequently rejects ads (especially in the medical, financial and real estate sectors). We check compliance before launch and know which wording to avoid. If an ad is rejected, we revise it and resubmit it within 24h. For restricted accounts, we handle the appeal with Meta.
The management fee is CHF 390/month (START, approx. 3 hrs of work), CHF 690/month (STANDARD, approx. 5 hrs) or CHF 1’190/month (PRO Meta + TikTok, approx. 8 hrs), excl. 8.1% VAT. Campaign setup (Business Manager, Pixel + CAPI, audiences, campaign structure) costs a one-off CHF 690. Ad spend is paid separately, directly to Meta/TikTok.
Request your quote for social media ads
Already running ads? We’ll analyse your account and show you where you’re losing money. Reply within 24h.
Complementary services
Combine social ads with Google Ads and SEO for complete coverage.
Be everywhere on Facebook, Instagram and TikTok
Correct setup, high-converting creatives and daily optimisation. You pay for results, not promises.