Blog eSys Agency
Practical guides to web design, SEO and digital marketing for businesses in Switzerland.
Useful tipsWebsite Backup: The 3-2-1 Rule for Small Businesses
For many small and medium-sized businesses, an unavailable or compromised website means direct financial losses: missed orders, lost leads, wasted advertising budget and unnecessary effort for technical support. For this reason, the 3-2-1 backup rule
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Web HostingVPS website hosting – is it worth it for Swiss SMEs?
VPS website hosting – is it worth it for your business? We compare costs, performance and alternatives for SMEs in Zurich, Bern and Basel.
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Google AdsGoogle Ads Switzerland: Costs, Strategy & What SMEs Really Need to Know
Summary: Google Ads in Switzerland – what does it really cost, and which strategy pays off for SMEs in Zurich, Bern and Basel? Prices, comparisons and expert tips from eSy Google Ads Switzerland – costs and strategy for Swiss SMEs. Any company that wants to be vi
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Google AdsGoogle Ads Agency Winterthur – Comparison: How to Find the Right Provider
Summary: Google Ads agencies in Winterthur compared: what Swiss SMEs need to look out for, what agencies cost and how to make the best choice for your business Google Ads Agency Winterthur – Comparison: What Swiss SMEs Really Need to Know
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SEOSEO Site Audit for Swiss SMEs – Process, Costs & Tips
Summary: An SEO site audit is the foundation of every successful search engine optimisation. Find out which technical errors Swiss SME websites most commonly have, what a professional audit costs and how you can improve your rankings sustainably.
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Logo DesignThe Brand Logo: The Visual Key to Your Business Success
Whether you are founding a new company or refreshing your existing brand image, your logo is your visual calling card and has a decisive influence on your success in the market. A well-thought-out logo is far more than a pretty graphic.
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Useful TipsWebsite Security: Why It Matters
In the digital age, website security is vital for every online business. Cyberattacks, data leaks and hacking attempts are rising worldwide – and they no longer affect only large corporations. Small and
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Useful Tips5 Mistakes That Are Holding Your Website Back in Google Rankings
In the digital age, a place on the first page of Google is decisive for the success of an online business. Studies show that over 90% of all clicks go to the first page of results – if you land on page two, you are practically invisible.
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Useful TipsHow to Change the Domain of Your WordPress Website
Sometimes a rebrand becomes necessary – and that includes changing your website's domain. Whether you are introducing a new brand name, renaming your company or have simply found a better domain: a domain change is a technically sensitive process that needs careful planning. The following
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Online ShopOnline Shop: The Foundation of Digital Commerce – Why It Is Indispensable
Online retail is growing relentlessly. More and more consumers buy products and services online – conveniently, quickly and around the clock. For businesses of every size, having your own online shop is no longer an optional extra, but a strategic
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Online Marketing“Cheap Website” – or How to Fail Before You Even Start
A quick Google search is enough to find pages full of offers such as “affordable website creation” or “website with SEO in 7 days at a fixed price”. At first glance these offers are very tempting – especially for start-ups and small businesses with a limited budget.
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Online ShopPrestaShop vs. WooCommerce: Which Platform for Your Online Shop?
Choosing the right e-commerce platform is one of the most important decisions when setting up an online shop. Two of the best-known options are WooCommerce and PrestaShop. Both are free in their basic versions but differ considerably in ease of use,
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