DrElenaPogorevici.roFrom a business card to a complete nutrition practice online
DrElenaPogorevici.ro used to be a simple presentation site with little information about its services. With the redesign we turned it into a complete website for the nutrition practice: every service has its own page with a price, booking is one click away, and eight free calculators plus an evidence-based blog bring in new visitors from Google.
Client
DrElenaPogorevici.ro, nutrition practice, Romania
Industry
Nutrition & healthcare
Services
Redesign, concept, web design, custom WordPress theme, content structure, nutrition calculators, local SEO, cookie consent
Market
Romania – Romanian, consultations in the practice and online
Live website
drelenapogorevici.Before and after
The old website had a first screen with the nutritionist’s photo and a single “Contact” button, a Google reviews widget, partner logos, a media appearances section and four blocks with stock photos. The nutrition services were just a list of 14 names, without details or links, and prices only appeared on a separate page. We rebuilt it from scratch on a custom WordPress theme, putting services, prices and booking front and centre.
What changed
Homepage without services or prices
Services with prices right on the homepage
Plain list of 14 service names
Six dedicated pages, each with details and price
A single “Contact” button on the first screen
Booking, phone and WhatsApp on every page
No interactive tools
Eight free nutrition calculators
Practice homepage
The first screen immediately shows what the practice offers: 100% personalised meal plans, InBody 270S body composition analysis and a check-in every 4 weeks, in the practice or online. Two buttons lead straight to booking or to the prices.
- Top bar with phone and opening hours
- Buttons to booking and prices
- Google reviews and InBody 270S
Nutrition programmes and prices
The pricing page sums up every price in its very first paragraph: the START, PREMIUM and VIP programmes, the full consultation, the InBody analysis and the monthly check-in. Short badges highlight transparent prices and the personalised plan.
- Prices in lei right in the intro
- Badges for transparent prices
- Booking or call in one click
Nutrition calculators
Eight free calculators – from BMI and calories to water, protein and pregnancy weight gain – are grouped by topic. Each one names the guideline it is based on, and the data entered stays in the browser.
- 8 calculators, grouped by topic
- Formulas from WHO, EFSA and NICE
- Data processed in the browser only
InBody body composition analysis
The service page briefly explains what the InBody 270S analysis measures, how long it takes and what it costs. A table of contents leads to answers on preparation, contraindications and how often to repeat the test.
- “In short” summary with price
- Table of contents with FAQs
- Book or ask on WhatsApp
About the project
DrElenaPogorevici.ro is the website of a nutrition and lifestyle medicine practice in Romania. The nutritionist, with a background in pharmaceutical sciences and medical research, offers consultations in the practice and online: a full nutrition consultation, InBody 270S body composition analysis, personalised nutrition programmes of 1–3 months, monthly follow-up check-ins and an online nutrition course.
We rebuilt DrElenaPogorevici.ro on a purpose-built WordPress theme without a page builder. The homepage presents services, prices and the InBody analysis in its first sections, and booking, phone and WhatsApp are always one click away. Every service has its own page, the START, PREMIUM and VIP programmes are compared on a pricing page, eight calculators based on WHO and EFSA guidelines attract new visitors, and structured data, an llms.txt file and a custom cookie banner with Google Consent Mode v2 ensure visibility and compliance.
The starting point
The old website showed who the nutritionist is, but didn’t explain what patients get, what it costs or how to book. The services were a list of names without details, and the homepage didn’t show a single price. The new website had to answer these questions and be found on Google, both for local searches and for online consultations.
- Services explained clearly, each with its own price
- Fast booking by phone, WhatsApp or form
- Trust through qualifications, reviews and medical technology
- Useful content that brings visitors from Google
- Top speed and GDPR compliance
Features at a glance
Dedicated service pages
Six services, from consultation to the online course, each with details and price.
Transparent prices
The START, PREMIUM and VIP programmes and individual services compared on one page.
8 free calculators
BMI, calories, water, protein, ideal weight and more, based on WHO and EFSA guidelines.
Fast booking
The booking button, phone and WhatsApp are visible on every page.
Evidence-based blog
Articles on healthy weight loss, InBody analysis and metabolic health, with sources.
GDPR & Consent Mode v2
Custom cookie banner – analytics only start after the visitor consents.
Measured quality
Lighthouse measurement via the PageSpeed Insights API on 27 October 2026 – homepage, mobile and desktop.
- Performance
- 100
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
- Performance
- 100
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
What the website contains
- 01
Homepage
Services with prices, InBody analysis, how it works, reviews and FAQ.
- 02
About
The nutritionist’s qualifications, experience and philosophy.
- 03
Services
Six pages: consultation, InBody, personal programme, follow-up, online and course.
- 04
Programmes & prices
START, PREMIUM, VIP and individual services, clearly compared.
- 05
Calculators
Eight free nutrition calculators, each with its sources and explanations.
- 06
Blog
Articles on nutrition, weight loss and body composition.
- 07
Reviews, FAQ & contact
Patient reviews, frequent questions, form and map.
The result
PageSpeed 100
100 for performance, accessibility, best practices and SEO, on mobile and desktop.
Visible in search
Dedicated pages for every service and calculator, with structured data.
Built for mobile
Booking and WhatsApp are always at hand on any phone.
Trust
Qualifications, reviews and prices are presented transparently.
FAQ
Frequently asked questions about the project
Your question isn’t listed? Write to us — we reply personally, usually on the same working day.
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